Privacy Policy
Last Updated: [8th Oct'24]
Introduction
PragmaticHome (“Company”, “we”, “us”, or “our”) operates this website and online store, including all associated content, features, tools, products, and services (collectively, the “Services”), to provide customers with a curated and enjoyable shopping experience.
Our e‑commerce platform is powered by Shopify Inc., enabling us to securely offer and manage the Services. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you access our Services, make purchases, or otherwise communicate with us.
In case of any conflict between this Privacy Policy and our Terms of Service, the terms of this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.
By accessing or using our Services, you confirm that you have read, understood, and agree to the practices described in this Privacy Policy.
What is Personal Information
“Personal information” means any data that identifies, relates to, describes, or can reasonably be linked — directly or indirectly — to you as an individual. This excludes information that has been anonymised or de‑identified so it no longer relates to an identifiable person.
Categories of Personal Information We Collect
Depending on how you interact with PragmaticHome, your location, and applicable laws, we may collect or process the following categories of personal information:
- Contact Details – Full name, billing and shipping addresses, phone number, and email address.
- Financial Information – Credit/debit card numbers, UPI details, payment confirmations, transaction history, and other payment method information.
- Account Data – Username, password, security questions, account preferences, and saved settings.
- Transaction History – Items viewed, added to cart, added to wishlist, purchased, returned, exchanged, or cancelled.
- Customer Communications – Any details you provide in messages, support requests, or feedback.
- Device Information – Type of device, browser type, operating system, IP address, and device identifiers.
- Usage Data – Your activity on the website, including navigation behaviour, clicks, and interaction with features.
Sources of Personal Information
We collect personal information from:
- Directly from You – When you create an account, place an order, subscribe to communications, or otherwise interact with our Services.
- Automated Means – Via cookies, analytics tools, and similar technologies when you use our Services.
- Service Providers – Third parties engaged to perform functions such as payment processing, shipping, IT services, and analytics.
- Business Partners & Affiliates – In contexts such as collaborative marketing or promotions, where permitted by law.
How We Use Personal Information
We may use your personal information to:
- Provide and Personalise the Services – Process orders, ship products, manage returns and exchanges, maintain your account, save preferences, and recommend relevant products.
- Improve and Customise Your Experience – Enhance site functionality, tailor product suggestions, and optimise content based on your activity.
- Marketing & Promotions – With your consent where required, send promotional emails, SMS, or postal mail and display tailored ads.
- Security & Fraud Prevention – Authenticate access, detect fraudulent activity, and protect our systems.
- Customer Support & Communication – Respond to enquiries, resolve disputes, and assist with orders.
- Legal Compliance – Meet obligations under Indian law and respond to legitimate legal requests.
How We Disclose Personal Information
We may share your personal information in the following circumstances:
- With Service Providers – Including Shopify, payment processors, shipping partners, IT support, analytics providers, and other vendors performing services on our behalf.
- With Marketing Partners – To deliver relevant ads and marketing content, including personalised advertising via Shopify’s integrations with third‑party services, subject to your applicable rights.
- With Your Consent or Direction – For example, when using social media login features or directing us to share data with a third‑party courier.
- Within Our Corporate Group – To affiliates and subsidiaries for internal business purposes.
- In Business Transactions – Such as mergers, acquisitions, or restructuring, or to comply with legal obligations and protect our rights.
Relationship with Shopify
Our Services are hosted and supported by Shopify, which collects and processes certain personal information about your use of our store to provide and enhance its platform. This may involve transferring your data to servers outside your country of residence.
Shopify may use aggregated insights from your interactions with our store and other merchants to offer enhanced features. In such cases, Shopify is the data controller responsible for responding to your data rights requests. For details on Shopify’s data practices and your rights, visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.
Third‑Party Websites and Links
Our Services may include links to third‑party websites or platforms. We are not responsible for the privacy, security, or accuracy of such external sites. Any information you share on public or semi‑public platforms (including social media) may be visible to others and used without restriction by us or third parties.
Children’s Data
Our Services are not intended for use by individuals under the age of majority in their jurisdiction. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has shared data with us, please contact us so we can delete it.
Security and Retention of Information
While we implement commercially reasonable security measures, no system is completely secure. Please avoid sending sensitive details via unsecured channels.
We retain your personal information for as long as needed to:
- Maintain your account and fulfil orders.
- Comply with legal and tax obligations.
- Resolve disputes and enforce agreements.
Your Rights and Choices
Depending on your jurisdiction, you may have rights to:
- Access personal information we hold about you.
- Delete your personal information, subject to legal obligations.
- Correct inaccurate information.
- Request Portability of your data.
- Opt‑out of Marketing communications.
You can exercise these rights via the contact details below. We may verify your identity before fulfilling requests.
Complaints
If you have concerns about our handling of your personal information, contact us using the details below. Depending on your location, you may have the right to escalate complaints to your local data protection authority.
International Transfers
We may store and process your personal data outside India. Where required, we use lawful transfer mechanisms recognised by relevant authorities to safeguard your information.
Changes to This Privacy Policy
We may revise this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updates will be posted here with a revised “Last Updated” date.
Contact Information
📧 support@pragmatichome.com
📍 Pune, Maharashtra, India
